broadcast /
Subbrand COOL Movies - logo, promo kit and idents- The Cool Movies logo is the stylisation of the cinema ticket, where the perforation crosses the letter O, which after pulling apart separates two parentheses. The principle of pulling apart and the dot perforation develops the "promo kit" and the idents. The "promo kit" of the COOL Movies is separated from the standard self COOL by layout and the color scheme. The graphic idents of COOL Movies illustrate minimalistic form of the movie history.
| created | November 2009 |
| client | prima |
| production | Oficina |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| collaboration | Vlada Rehak |
| postproduction | Oficina, Vlada Rehak |
| created | November 2009 |
| client | prima |
| production | Oficina |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| collaboration | Vlada Rehak |
| postproduction | Oficina, Vlada Rehak |
New TV channel, where we had designed the logo. Since the very beginning we approached it as the foundation stone of the whole graphic system. Mainly, we were looking for animation and the system initiatory solution. The first step was the substitution of OO by four parentheses, which after the modification of the size reminds letters of the Stencil font. The Parentheses are used as a space for next subjects such as typography, images or symbols and pictograms (it is similar to Skype application). Termination, by the parentheses, symbolizes overstatement and irony, which is inherent in the Cool program. Logo never disappears and everything comes out and back into it.
| created | April 2009 |
| client | COOL |
| production | Oficina |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| collaboration | Vlada Rehak, Petr Skakala |
| postproduction | FTV Prima |
New TV Channel. First step was to design the logo and since the very beginning we approached it as the foundation stone of the whole graphic system. Mainly, we were looking for animation and the system initiatory solution. The first step was the substitution of OO by four parentheses, which after the modification of the size reminds letters of the Stencil font. The Parentheses are used as a space for next subjects such as typography, images or symbols and pictograms (it is similar to Skype application). Termination, by the parentheses, symbolizes overstatement and irony, which is inherent in the Cool program. Logo never disappears and everything comes out and back into it.
| created | April 2009 |
| client | COOL |
| production | Oficina |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| collaboration | Vlada Rehak, Petr Skakala |
| postproduction | FTV Prima |
New TV Channel. First step was to design the logo and since the very beginning we approached it as the foundation stone of the whole graphic system. Mainly, we were looking for animation and the system initiatory solution. The first step was the substitution of OO by four parentheses, which after the modification of the size reminds letters of the Stencil font. The Parentheses are used as a space for next subjects such as typography, images or symbols and pictograms (it is similar to Skype application). Termination, by the parentheses, symbolizes overstatement and irony, which is inherent in the Cool program. Logo never disappears and everything comes out and back into it.
| created | April 2009 |
| client | COOL |
| production | Oficina |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| collaboration | Vlada Rehak, Petr Skakala |
| postproduction | FTV Prima |
New TV Channel. First step was to design the logo and since the very beginning we approached it as the foundation stone of the whole graphic system. Mainly, we were looking for animation and the system initiatory solution. The first step was the substitution of OO by four parentheses, which after the modification of the size reminds letters of the Stencil font. The Parentheses are used as a space for next subjects such as typography, images or symbols and pictograms (it is similar to Skype application). Termination, by the parentheses, symbolizes overstatement and irony, which is inherent in the Cool program. Logo never disappears and everything comes out and back into it.
| created | April 2009 |
| client | COOL |
| production | Oficina |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| collaboration | Vlada Rehak, Petr Skakala |
New TV Channel. First step was to design the logo and since the very beginning we approached it as the foundation stone of the whole graphic system. Mainly, we were looking for animation and the system initiatory solution. The first step was the substitution of OO by four parentheses, which after the modification of the size reminds letters of the Stencil font. The Parentheses are used as a space for next subjects such as typography, images or symbols and pictograms (it is similar to Skype application). Termination, by the parentheses, symbolizes overstatement and irony, which is inherent in the Cool program. Logo never disappears and everything comes out and back into it.
| created | April 2009 |
| client | COOL |
| production | Oficina |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| collaboration | Vlada Rehak, Petr Skakala |
| postproduction | FTV Prima |
| created | January 2009 |
| client | nova tv |
| concept | Oficina |
| artdirection | Oficina |
| created | January 2009 |
| client | nova tv |
| artdirection | Oficina |
| created | January 2009 |
| client | nova tv |
| production | Frame100r |
| concept | Oficina |
| artdirection | Oficina |
brand ident of the sport channel (golf, tennis, fans)
| created | November 2008 |
| client | nova sport |
| production | CET21: David Cynk, Mirage: Jindra Fisarkova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | Richard Rericha |
| music | Michal Dvorak |
| postproduction | Mirage: Ladislav Cihak, Robin Mikulas, Tomas Markl |
brand ident of the sport channel (cheerleaders, soccer, ice hockey)
| created | November 2008 |
| client | nova sport |
| production | CET21: David Cynk, Mirage: Jindra Fisarkova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | Richard Rericha |
| music | Michal Dvorak |
| postproduction | Mirage: Ladislav Cihak, Robin Mikulas, Tomas Markl |
brand idents of the sport channel (nfl, soccer, fans)
| created | November 2008 |
| client | nova sport |
| production | CET21: David Cynk, Mirage: Jindra Fisarkova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | Richard Rericha |
| music | Michal Dvorak |
| postproduction | Mirage: Ladislav Cihak, Robin Mikulas, Tomas Markl |
magazine attending to indebtedness problem
| created | November 2008 |
| client | czech television |
| production | Frame100r |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| music | Jan Cechticky |
| collaboration | Vlada Rehak |
| postproduction | Frame100r |
program branding - one out of the sport magazine series
| created | November 2008 |
| client | nova sport |
| production | CET21: David Cynk, Mirage: Jindra Fisarkova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | Tomas Kobolka |
| music | Michal Dvorak |
| postproduction | Mirage: Ladislav Cihak, Robin Mikulas |
program branding - one out of the sport magazine series
| created | November 2008 |
| client | nova sport |
| production | CET21: David Cynk, Mirage: Jindra Fisarkova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | Tomas Kobolka |
| music | Michal Dvorak |
| postproduction | Mirage: Ladislav Cihak |
program branding - one out of the sport magazine series (PROMAX BDA - nomination for best use of typography)
| created | November 2008 |
| client | nova sport |
| production | CET21: David Cynk, Mirage: Jindra Fisarkova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | Tomas Kobolka |
| music | Michal Dvorak |
| postproduction | Mirage: Jiri Curik |
| created | November 2008 |
| client | nova sport |
| production | CET 21, David Cynk, Mirage: Jindra Fisarkova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | Richard Rericha |
| music | Michal Dvorak |
| postproduction | Mirage: Ladislav Cihak, Robin Mikulas |
program branding - one out of the sport magazine series
| created | November 2008 |
| client | nova sport |
| production | CET 21, David Cynk, Mirage: Jindra Fisarkova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| music | Michal Dvorak |
| postproduction | Mirage: Libor Batek, Ladislav Cihak |
program branding - one out of the sport magazine series
| created | November 2008 |
| client | nova sport |
| production | CET21: David Cynk, Mirage: Jindra Fisarkova |
| concept | Oficina |
| artdirection | Oficina |
| music | Michal Dvorak |
| postproduction | Mirage: Jiri Curik |
program branding - one out of the sport magazine series
| created | November 2008 |
| client | nova sport |
| production | CET21: David Cynk, Mirage: Jindra Fisarkova |
| concept | Oficina |
| artdirection | Oficina |
| music | Michal Dvorak |
| postproduction | Mirage: Libor Batek |
| created | October 2008 |
| client | prima |
| production | Eallin |
| concept | Oficina |
| artdirection | Oficina |
| music | Jan Cechticky |
| postproduction | Eallin |
talk show
| created | July 2008 |
| client | Z1 |
| production | Z1: Hana Chaloupkova |
| concept | Oficina |
| artdirection | Oficina |
| director | Uros Trefalt |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Avion: Oskar Lehar |
opener for film magazine
| created | July 2008 |
| client | Z1 |
| production | Z1: Hana Chaloupkova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| collaboration | Petr Skala |
| postproduction | Avion: Oskar Lehar |
talk show
| created | July 2008 |
| client | Z1 |
| production | Z1: Hana Chaloupkova |
| concept | Oficina |
| artdirection | Oficina |
| director | Uros Trefalt |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Avion: Oskar Lehar |
opener for affairs magazine
| created | July 2008 |
| client | Z1 |
| production | Z1: Hana Chaloupkova |
| concept | Oficina |
| artdirection | Oficina |
| music | Jan Cechticky |
| postproduction | Avion: Oskar Lehar |
talk show with business and politic personalities
| created | June 2008 |
| client | Z1 |
| production | Z1: Hana Chaloupkova |
| concept | Oficina |
| artdirection | Oficina |
| director | Uros Trefalt |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Avion: Oskar Lehar |
program branding of a talk show
| created | June 2008 |
| client | Z1 |
| production | Z1: Hana Chaloupkova |
| concept | Oficina |
| artdirection | Oficina |
| director | Uros Trefalt |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Avion: Oskar Lehar |
program branding - formula 1 life broadcast racing
| created | June 2008 |
| client | nova tv |
| production | CET21: David Cynk |
| concept | Oficina |
| artdirection | Oficina |
| collaboration | Vlada Rehak |
| postproduction | Frame100r: Pavel Zverina, CET 21: Jiri Curik |
documentary and publicist program of Z1 channel
| created | June 2008 |
| client | Z1 |
| production | Z1: Hana Chaloupkova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Avion: Oskar Lehar |
Campaign for 15 years of broadcast
| created | January 2008 |
| client | nova tv |
| production | Nova tv, David Cynk |
| concept | Oficina |
| artdirection | Oficina |
campaign of Czech television
| created | January 2008 |
| client | czech television |
| production | Czech television: Miroslava Bláhová |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| music | Jan Cechticky |
| postproduction | Czech television: Vlada Rehak |
brand ident of sport channel
| created | September 2007 |
| client | czech television 4 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Uros Trefalt |
| dop | Petr Hojda |
| music | Skyline |
| collaboration | Lukas Veverka |
| postproduction | Czech television |
CT2 is a less mainstream channel; its schedule includes art house films, documentaries as well as minority programs.
| created | September 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Bláhová |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
CT2 is a less mainstream channel; its schedule includes art house films, documentaries as well as minority programs.
| created | September 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
CT2 is a less mainstream channel; its schedule includes art house films, documentaries as well as minority programs.
| created | September 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
CT2 is a less mainstream channel; its schedule includes art house films, documentaries as well as minority programs.
| created | September 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
brand ident of sport channel
| created | September 2007 |
| client | czech television 4 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Uros Trefalt |
| dop | Petr Hojda |
| music | Skyline |
| collaboration | Lukas Veverka |
| postproduction | Czech television |
brand ident of sport channel
| created | September 2007 |
| client | czech television 4 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Uros Trefalt |
| dop | Petr Hojda |
| music | Skyline |
| collaboration | Lukas Veverka |
| postproduction | Czech television |
CT2 is a less mainstream channel; its schedule includes art house films, documentaries as well as minority programs.
| created | September 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Bláhová |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
CT2 is a less mainstream channel; its schedule includes art house films, documentaries as well as minority programmes.
| created | September 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | O |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
CT2 is a less mainstream channel; its schedule includes art house films, documentaries as well as minority programs.
| created | September 2007 |
| client | czech television 2 |
| production | Czech television |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Ales Kilian |
CT2 is a less mainstream channel; its schedule includes art house films, documentaries as well as minority programs.
| created | September 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
CT2 is a less mainstream channel; its schedule includes art house films, documentaries as well as minority programs.
| created | September 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
CT2 is a less mainstream channel; its schedule includes art house films, documentaries as well as minority programs.
| created | September 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
CT2 is a less mainstream channel; its schedule includes art house films, documentaries as well as minority programs.
| created | September 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
CT2 is a less mainstream channel; its schedule includes art house films, documentaries as well as minority programs.
| created | September 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
CT2 is a less mainstream channel; its schedule includes art house films, documentaries as well as minority programs.
| created | September 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
CT2 is a less mainstream channel; its schedule includes art house films, documentaries as well as minority programs.
| created | September 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
sunday evening's themed band
| created | August 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
program branding for documentary films on Czech television
| created | August 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
theme jingle for a magazine of demanding televiewer
| created | August 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
Weekly periodical about news and curiosities from all sorts of new technologies and social phenomenons. It has never been broadcast.
| created | July 2007 |
| client | czech television |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| music | Karel Havlicek |
| postproduction | Czech television: Ales Kilian |
| created | June 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
on air promotion for a film club of Michelangela Antonioniho
| created | June 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| music | Jan Cechticky |
| collaboration | Lukas Veverka |
| postproduction | Czech television |
on-air promotion for Stanley Kubrick films
| created | June 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| music | Jan Cechticky |
| postproduction | Czech television: Ales Kilian |
saturday night magazine for young people
| created | April 2007 |
| client | czech television 2 |
| production | Czech television: Miroslava Blahova |
| concept | Oficina |
| artdirection | Oficina |
| director | David Sis |
| dop | Asen Sopov |
| music | Tomas Vartecky |
| collaboration | Petr Bima |
| postproduction | Czech television |
Weekly periodical focused on trends and design in Czech since 1948 to 1984, including the reflection of reality and phenomenons in the threshold of the 21st century.
| created | February 2007 |
| client | czech television 2 |
| production | Czech television |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| dop | David Marvan |
| music | Jan Cechticky |
| postproduction | Jan Paizek, Dan Tucka |
