broadcast / cool
New TV channel, where we had designed the logo. Since the very beginning we approached it as the foundation stone of the whole graphic system. Mainly, we were looking for animation and the system initiatory solution. The first step was the substitution of OO by four parentheses, which after the modification of the size reminds letters of the Stencil font. The Parentheses are used as a space for next subjects such as typography, images or symbols and pictograms (it is similar to Skype application). Termination, by the parentheses, symbolizes overstatement and irony, which is inherent in the Cool program. Logo never disappears and everything comes out and back into it.
| created | April 2009 |
| client | COOL |
| production | Oficina |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| collaboration | Vlada Rehak, Petr Skakala |
| postproduction | FTV Prima |
New TV Channel. First step was to design the logo and since the very beginning we approached it as the foundation stone of the whole graphic system. Mainly, we were looking for animation and the system initiatory solution. The first step was the substitution of OO by four parentheses, which after the modification of the size reminds letters of the Stencil font. The Parentheses are used as a space for next subjects such as typography, images or symbols and pictograms (it is similar to Skype application). Termination, by the parentheses, symbolizes overstatement and irony, which is inherent in the Cool program. Logo never disappears and everything comes out and back into it.
| created | April 2009 |
| client | COOL |
| production | Oficina |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| collaboration | Vlada Rehak, Petr Skakala |
| postproduction | FTV Prima |
New TV Channel. First step was to design the logo and since the very beginning we approached it as the foundation stone of the whole graphic system. Mainly, we were looking for animation and the system initiatory solution. The first step was the substitution of OO by four parentheses, which after the modification of the size reminds letters of the Stencil font. The Parentheses are used as a space for next subjects such as typography, images or symbols and pictograms (it is similar to Skype application). Termination, by the parentheses, symbolizes overstatement and irony, which is inherent in the Cool program. Logo never disappears and everything comes out and back into it.
| created | April 2009 |
| client | COOL |
| production | Oficina |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| collaboration | Vlada Rehak, Petr Skakala |
| postproduction | FTV Prima |
New TV Channel. First step was to design the logo and since the very beginning we approached it as the foundation stone of the whole graphic system. Mainly, we were looking for animation and the system initiatory solution. The first step was the substitution of OO by four parentheses, which after the modification of the size reminds letters of the Stencil font. The Parentheses are used as a space for next subjects such as typography, images or symbols and pictograms (it is similar to Skype application). Termination, by the parentheses, symbolizes overstatement and irony, which is inherent in the Cool program. Logo never disappears and everything comes out and back into it.
| created | April 2009 |
| client | COOL |
| production | Oficina |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| collaboration | Vlada Rehak, Petr Skakala |
New TV Channel. First step was to design the logo and since the very beginning we approached it as the foundation stone of the whole graphic system. Mainly, we were looking for animation and the system initiatory solution. The first step was the substitution of OO by four parentheses, which after the modification of the size reminds letters of the Stencil font. The Parentheses are used as a space for next subjects such as typography, images or symbols and pictograms (it is similar to Skype application). Termination, by the parentheses, symbolizes overstatement and irony, which is inherent in the Cool program. Logo never disappears and everything comes out and back into it.
| created | April 2009 |
| client | COOL |
| production | Oficina |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
| collaboration | Vlada Rehak, Petr Skakala |
| postproduction | FTV Prima |
