Subbrand COOL Movies - logo, promo kit and idents- The Cool Movies logo is the stylisation of the cinema ticket, where the perforation crosses the letter O, which after pulling apart separates two parentheses. The principle of pulling apart and the dot perforation develops the "promo kit" and the idents. The "promo kit" of the COOL Movies is separated from the standard self COOL by layout and the color scheme. The graphic idents of COOL Movies illustrate minimalistic form of the movie history.