print /
COOL Manual
The manual summarizes a process of the COOL visual style. It's composed of three parts. The first part comprehends the definition of the logo and the typographic system. The second part describes the on-Air design of COOL television. The third part applies to Off-Air: Communications strategies, campaigns, and prints. The manual is big-sized, printed on like news paper, meanwhile is added by citations of some of the cinematography personalities and soap opera features.
| created | December 2009 |
| client | prima |
| production | Oficina |
| concept | Oficina |
| artdirection | Oficina |
| director | Oficina |
Postcards
4 postcards for the foundation of Helena Houdova - Sunflower. The autors are - Oficina, Radim Peško and Jiří Karásek. The postcards are for sale during Designblok 09 at the installation Oficina and the Doxshop by Qubus.The whole profits from sale goes to the foundation.
| created | September 2009 |
| client | Sunflower foundation |
| production | Oficina |
| concept | Oficina, Radim Peško, Jiří Karásek |
| artdirection | Oficina |
cataloque



Catalogue for Milano design week 2008. Collection mminterier in ground plane view, printed on a paper with the type of the furniture feet, pasted into a black cover with a circle cut. The font Akzidenz grotesk in polygon outlines.
| created | May 2008 |
| client | mminterier |
| concept | Oficina |
| artdirection | Oficina |
corporate identity redesign






In 2008 we designed the font StickerGotic for the presentation of Qubus in Paris fair Maison & Objet. The main PR material is the poster, which front page is a project done by Qubus: Renovation of St. Bartholomew church. The back page of the poster is the collection of Qubus products. Shapes of letters come out form price tag, evoking Gothic letters. Finally the font became the new visual style of Qubus, including the new logotype.
| created | May 2008 |
| client | qubus |
| concept | Oficina |
| artdirection | Oficina |
corporate identity










UP závody In 1920-1948 were the UP závody to the biggest and the most remarkable furniture producer in the Czechoslovakia. As the first company than, they started to produce furniture and managed to optimized the design of their products to the trendy products and update needs connected with the world processes. In 2007 the UP zavody recover the production. Te new collection of the furniture designed by the front Czech designers is introduced at the Designblok 2007 together with redesigned logotype and the corporate identity. UP booth: design Maxim Velcovsky
| created | November 2007 |
| client | UP závody |
| concept | Oficina |
| artdirection | Oficina |
visual style





We cooperate with Qubus studio since 2003. The original logo was designed in 2003 and since 2008 was the visual style variable, seasonal. The style of PR materials and typography was designed for new design collections.
| created | December 2006 |
| client | qubus_old |
| concept | Oficina |
| artdirection | Oficina |
Poetry and Transgression

Visual style of film retrospective of the Czech director Jaromil Jires: Poetry and Transgression held by the Czech centre in London. Illustration is inspired by the eponymous book by Vitezslav Nezval - important writing of Czech surrealism.
| created | September 2006 |
| client | Czech Centre |
| concept | Oficina |
| artdirection | Oficina |
business cards
| created | August 2006 |
| client | BTS |
| concept | Oficina |
| artdirection | Oficina |
logotypes
()L.jpg)








C()()L - logotype of television channel COOL Qubus - New logotype of design studio UP - logotype of furtniture company UP Zavody BTS - logotype of an agency Behind the scene IP management - logotype of a company implementing computer nets mminterier - logotype of a furniture company Sklárny Květná - logotype of a glass company Kvetna (not realized) Qubus - old logo Auto focus - logotype of a company producing locator systems V-Trans - logotype of a transport company CodeLab - logotype of a programming company
| created | July 2006 |
| client | logotypes |
| concept | Oficina |
| artdirection | Oficina |
