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COOL Manual

The manual summarizes a process of the COOL visual style. It's composed of three parts. The first part comprehends the definition of the logo and the typographic system. The second part describes the on-Air design of COOL television. The third part applies to Off-Air: Communications strategies, campaigns, and prints. The manual is big-sized, printed on like news paper, meanwhile is added by citations of some of the cinematography personalities and soap opera features.

credits
createdDecember 2009
clientprima
productionOficina
conceptOficina
artdirectionOficina
directorOficina
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Postcards

4 postcards for the foundation of Helena Houdova - Sunflower. The autors are - Oficina, Radim Peško and Jiří Karásek. The postcards are for sale during Designblok 09 at the installation Oficina and the Doxshop by Qubus.The whole profits from sale goes to the foundation.

credits
createdSeptember 2009
clientSunflower foundation
productionOficina
conceptOficina, Radim Peško, Jiří Karásek
artdirectionOficina
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cataloque

Catalogue for Milano design week 2008. Collection mminterier in ground plane view, printed on a paper with the type of the furniture feet, pasted into a black cover with a circle cut. The font Akzidenz grotesk in polygon outlines.

credits
createdMay 2008
clientmminterier
conceptOficina
artdirectionOficina
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corporate identity redesign

In 2008 we designed the font StickerGotic for the presentation of Qubus in Paris fair Maison & Objet. The main PR material is the poster, which front page is a project done by Qubus: Renovation of St. Bartholomew church. The back page of the poster is the collection of Qubus products. Shapes of letters come out form price tag, evoking Gothic letters. Finally the font became the new visual style of Qubus, including the new logotype.

credits
createdMay 2008
clientqubus
conceptOficina
artdirectionOficina
info  credits

corporate identity

UP závody In 1920-1948 were the UP závody to the biggest and the most remarkable furniture producer in the Czechoslovakia. As the first company than, they started to produce furniture and managed to optimized the design of their products to the trendy products and update needs connected with the world processes. In 2007 the UP zavody recover the production. Te new collection of the furniture designed by the front Czech designers is introduced at the Designblok 2007 together with redesigned logotype and the corporate identity. UP booth: design Maxim Velcovsky

credits
createdNovember 2007
clientUP závody
conceptOficina
artdirectionOficina
info  credits

visual style

We cooperate with Qubus studio since 2003. The original logo was designed in 2003 and since 2008 was the visual style variable, seasonal. The style of PR materials and typography was designed for new design collections.

credits
createdDecember 2006
clientqubus_old
conceptOficina
artdirectionOficina
info  credits

Poetry and Transgression

Visual style of film retrospective of the Czech director Jaromil Jires: Poetry and Transgression held by the Czech centre in London. Illustration is inspired by the eponymous book by Vitezslav Nezval - important writing of Czech surrealism.

credits
createdSeptember 2006
clientCzech Centre
conceptOficina
artdirectionOficina
info  credits

business cards

business cards

credits
createdAugust 2006
clientBTS
conceptOficina
artdirectionOficina
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logotypes

logotypes

C()()L - logotype of television channel COOL Qubus - New logotype of design studio UP - logotype of furtniture company UP Zavody BTS - logotype of an agency Behind the scene IP management - logotype of a company implementing computer nets mminterier - logotype of a furniture company Sklárny Květná - logotype of a glass company Kvetna (not realized) Qubus - old logo Auto focus - logotype of a company producing locator systems V-Trans - logotype of a transport company CodeLab - logotype of a programming company

credits
createdJuly 2006
clientlogotypes
conceptOficina
artdirectionOficina